According to Bloombergs Billlionaire Tracker, Jeff Bezos, the founder and largest shareholder of Amazon has reached a net worth of $110 billion.

110 billion!

Jeff is officially the richest person of all time, and richer than Iceland, Tunisia, Jamaica, and Estonia… combined.

In 1995, Amazon launched as an online book store, selling books out of Jeff’s garage, but within a few years they started diversifying.

They added product after product to their range, including audio, video, software, games, electronics, furniture, food, apparel, toys, plus MUCH more (like this bacon toothpaste, dental floss and toothpicks – to leave your mouth “bacon fresh”!)

Amazon is now an ‘everything store’, the world’s largest online retailer, and one of the most valuable public companies in the world.

They even recently opened their first warehouse here in Australia, so now they’ve officially made it! (ha)

What’s interesting about Amazon is the broad range of products and services they have available. It’s incredibly diverse, and expanding all the time, so if one product range or service doesn’t perform they have lots of others to rely on.

But would Amazon be as successful as they are now if they just focused on books? 

I doubt it.

As Amazon adds more products, services and markets to their portfolio, the stock price keeps climbing.

Perhaps as traders we can learn from this ‘Amazon Model’ of diversification too…

Andrew.

PS. If you’d like to learn more about the basics of diversification and portfolios, check this out.

Released:

17 January 2018